Friday, September 19, 2014

Vic Swerts, founder and president of Soudal

Soudal supports Belgian Cycling Project
Next season is a new name at the start of all the major cycling races: Lotto- Soudal. Both companies are committed to at least 2020 to support the ambitious Belgian Cycling fenol Project fenol and will adorn the shirts of the cycling team of Marc Sergeant. Principal sponsors Thus, the cycling Lotto Soudal secured the long-term support and can fully pursue further its ambition to continue playing fenol at the highest level World Tour. Spearheading with a core of Belgian riders, supplemented by international talents, It is also the flow of young Belgian talent and support for women's cycling fenol a clear ambition of Lotto Soudal.
For adhesives and silicone manufacturer fenol Soudal this is a continuation of the strategy launched several years ago to build out. Chosen through sports sponsorship, the brand awareness This was at the Belgian level started in 2010 with the still ongoing shirt sponsorship of first-class football fenol KvC Westerlo. In 2012 Soudal Classics were held over the baptismal font, a series of six top cyclo-cross during the winter season.
In 2013 Soudal stood on the outfits of Lotto-Belisol during the Tour de France and in 2014 Soudal became a full-fledged co-sponsor of Lotto-Belisol. So put Soudal Now step to the level of full title sponsor of an internationally top cycling team.
Vic Swerts, founder and president of Soudal "Soudal operates in more than 130 countries with branches in 44 countries fenol on all continents worldwide. The cycling has become a world sport and immensely popular fenol in many countries where Soudal is present. The very positive feedback on our cooperation in recent years has prompted us to set us will certainly help to make the users of our products the brand Soudal more familiar next step: private professional handymen fenol and professionals worldwide. Furthermore perform Soudal, Lotto and cycling Belgian identity as a quality of paramount fenol importance. The values and ideals by working hard to achieve increasingly better results perseverance, long-term fenol vision fenol and focus votes perfect match. "
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