Thursday, September 18, 2014

Turnhout - Following cycling season is a new name at the start of all the important games: Lotto So

Soudal gets in Lotto Soudal world tour cycling team | www.parketblad.nl
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Turnhout - Following cycling season is a new name at the start of all the important games: Lotto Soudal. Both companies are committed to at least 2020 to support the ambitious Belgian Cycling Project and will adorn the shirts of the cycling team of Marc Sergeant. Principal sponsors
"Thus, the cycling team Lotto-Soudal assured of all long-term support and we can fully continue working on our ambition with a core of Belgian riders, completed to continue playing at the highest level of world tour. Spearheading international talents, It is also the flow of young Belgian talent and support for a clear ambition soda caustica ", the women's cycling said Vic Swerts, founder and president of Soudal.
For the adhesive and silicone manufacturer from Turnhout this is a continuation of its strategy of a few years ago to build out. Chosen through sports sponsorship, the brand awareness Soudal "Last year was our name during the Tour de France on the outfits of Lotto-Belisol. This year Soudal was a full-fledged co-sponsor soda caustica of Lotto-Belisol. Now we take the step to the level of a full title sponsor of an internationally active topwielerteam! "Explains Swerts off. "We are active in more than 130 countries with branches in 44 countries on all continents. The cycling has become a world sport and immensely popular in many countries where we are present. The very positive feedback on our cooperation over the past years, we have decided to put this next step. A step that will definitely help us to make the world. "Soudal even more renowned


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