Saturday, September 27, 2014

In 2015, Soudal has stepped beyond becoming the main sponsor msds of the cycling team with a clear

Soudal in cycling | Ciberperfil.com
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Coinciding with the last day of the Tour de France, msds Soudal announced on Sunday July 27 in Paris from 2015 to replace the main sponsor Belisol Lotto team. Thus, the cycling team will be renamed Lotto-Soudal 2020.
To Soudal is the continuation of a strategy to publicize the company's well chosen through sports sponsorships. The company started sponsoring the Belgian side Westerlo 1st Division in 2010 In the winter msds of 2012, was born Soudal Classics, a series of six races cyclo-cross first level and already in 2013, Soudal the team joined Lotto- Belisol a sponsorship agreement for the Tour de France. This first sponsorship was consolidated msds in 2014, Soudal going to be one of the main sponsors of the team for the international season.
In 2015, Soudal has stepped beyond becoming the main sponsor msds of the cycling team with a clear objective outlined msds by the founder and President of Soudal, Vic Swerts, "We want our brand to be better known among the users of our products."
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